Rapala

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure and head...

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mechanism holds strong, yet releases with ease. Built from durable,...

Compact & accurate with large digital display, tare weight, lighted display sum total memory in a water resistant design. Has memory to track weight totals. Perfect size for convenient storage in a...

The Touch Screen Scale adds ease and convenience to weighing and tracking your catch. Large digital scale is packed with features, yet intuitive in use. Displaying weight in lb/oz decimal lb or kg...

A favorite in fish camps around the world, the soft grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and super-sharp...

The WildEye Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is...

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years. More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of...