Hard Baits

If you're looking for a buzzbait that calls up the big fish - look no further. The Picasso Dinn-R-Bell Buzzbait uses a TUNGSTEN KNOCKER to provide a unique sound the likes of which bass have never heard. Manufactured to achieve the perfect balance,...

Features Realistic finishesHard vibration actionLoud rattle Specifications Depth: SinkingSize: 75mmWeight: 5/8 oz

Lunker City Fin-S Shad combines a thick body Shad profile with a thinner more active fork tail section creating a very natural appearance. Specifications Size: 1-3/4"

A suspending slender bait fish profile with a downsized bill for a different look and feel. A nice, subtle rattling sound. Two 3x Strong Treble hooks.

Runs 2' to 6' the patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is...

The Booyah Buzz is made with premium hard coat paint, extra large 3D red eyes and flared red gills, the Booyah Buzz planes quickly and runs true out of the package. The Booyah clacker really attacks the blade and the 55-strand bio-flex silicone skirt and...

The Yo-Zuri Rattl'n Vibe is a lipless vibrating style of lure that has a distinct rattle. The weight and BBs inside the Rattl'n Vibe increase the distance the sound travels under the water, while adding casting weight and emitting a natural...

Kastmaster's balance produces wild action without line twist! Because of it's aerodynamic design, it's the master distance caster and catches fish from pan-sized trout to bragging-sized stripers - in fresh and salt water. The Kastmaster is precision...

Laser holographic blade and body finish creates "flash" with this torpedo designed to go deep. 30° deep depth blade runs 5'. The 30° blade rotates easily but doesn't give as much lift as other blade types, so your bait stays down in front of the fish. On...

There are two types of crankbaits in the world, those with a tight baitfish shimmy and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a response...

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...