Rapala

Building on the classic articulated body style, the Scatter Rap Jointed swims with an irresistible, seductive action. The jointed body combined with a Scatter Lip takes action to the "Nth" degree,...

Runs 2' to 6' the patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax gets a tasty candyback!...

An indispensable tool, this knife with 4" blade features serrated upper blade and razor sharp, butt to tip blade. The perfect size for preparing bait and performing other boatside tasks. Includes...

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season...

The Pigstick has a captivating shimmy as it descends invites bass to join in the game enticing them to come play fetch. Features Extra salt content provides excellent "shimmy" action on the...

Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right...

The 60" Retractable Ruler will ensure that Rapala always know the length of your catch. Features Spring-loaded retractable ruler for easy storage Oversized, easy-to-read numbers in 12"& increments...

There are two types of crankbaits in the world, those with a tight baitfish shimmy and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and...

The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal flipper tail, adds a small touch of...

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom...

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts...

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom...