Berkley

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna delivers on action, casting distance, sink rate and precision. When it matter most,...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. With...

Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honeycomb Technology for next-level...

Enhance any lure with the water-soluble PowerBait Attractant. Features Enhances ordinary lures or live bait with PowerBait scent and flavor Water-soluble liquid attractant

Unleash chaos on the water with the Screamin' Choppo-an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a...