1st Gen Inset 3D Eyes Jaw Dropper - Lavender Shad Introducing the first "walk-the-dog" style jig head of it's kind, the 1st Gen Jaw Dropper's action is truly remarkable. The mouth opened lead lip design gives the jig head a left-to-right action as... $6.99
1st Gen Split Blade Spinnerbait - Blerch Built around two willow leaf blades with a 50/50 split color construction, the 1st Gen fishing split-blade spinnerbait produces maximum flash and color variation on each blade rotation. The... $14.99
1st Gen Introvert Plastic Double Clacker Buzzbait - 3/8 oz Designed with an ultra-clean T-bar construction and two 3-armed plastic blades with clackers, the 1st Gen Fishing Introvert Buzzbait is something the fish have never heard before. With each rotation,... $15.99
1st Gen Extrovert Metal Double Clacker Buzzbait - 3/8 oz Designed with an ultra-clean T-bar construction and two metal blades with clackers, the 1st Gen Fishing extrovert buzzbait is sure to draw attention from near to far. With each rotation, the metal... $15.99
1st Gen Top Spin Jig Willow Blade The 1st Gen Fishing has created a bait opposite an underspin. Featuring a #2 or #3 willow blade on top, 1st Gen can now slow roll a bait along the bottom while the blade continues to spin and flash... $9.99 - $10.49
1st Gen Split-Blade Spinnerbait Built around two willow leaf blades with a 50/50 split color construction, the 1st Gen Fishing Split-Blade Spinnerbait produces maximum flash and color variation on each blade rotation. The... $14.99
